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STRATEGY
This campaign is conceived to address skiers and snowboarders - "never-evers", "revivals" and "enthusiasts" - anyone sliding and riding for the first time ever, for the first time this season, or anyone wanting to take their skills to new levels on an on-going basis. The message is simple and easy to remember. It's a call to action that clearly supports professional instruction and instructors. It can help grow the number of lessons you're teaching and increase the revenue your ski and snowboard school is generating.
GO WITH A PRO
The campaign name and logo may seem simple, and has even been used before. We have updated the theme with a logo and colors that are retro with a contemporary flair that is designed to appeal to three audiences - Gen X/Boomer families, New Youth, and Instructors/Coaches - and serves areas well.
Go With a Pro is:
- Easy to understand
- Speaks to a broad range of consumers
- A concept that works for skiers and snowboarders of any discipline (Alpine, Nordic, Freeride, Race, Adaptive, Park & Pipe)
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