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EXECUTION IDEAS
We have designed specific deliverables to promote Go with a Pro at the ski area. Each execution encourages skiers and riders to take a lesson from a pro. We are also providing two royalty free illustrations that can be used on all materials.
| Targeted Area | Materials Provided |
| Ski Schools | Poster
Banner |
| Rental Shop | Poster
Sticker (to place on equipment) |
| Cafeterias / lodges | Table tent
Cup
Tray liner |
| On-Mountain | Base area signage
Lift tower pole signage
On tree signage |
Headlines:
Posters: hang in ski schools and rental shops.
- "Friends don't let friends teach friends."
- "Terminal intermediate? Want to be a terminal expert?"
- "Your equipment is full of potential. Are you?"
Banners: hang in ski schools and outside at base areas.
- "Friends don't let friends teach friends."
- "Visit the other 99.9% of our terrain."
On Mountain Signage: hang in base area, on trees, or lift towers.
- "This tree has stood here for many years. It won't move for you."
- "This is a lift tower. It won't move for you."
- "Visit the other 99.9% of our terrain."
Table tent: beverage companies should be encouraged to promote Go With a Pro along with their logo on tables and near registers in concession areas.
- "Catch big air today? On purpose?"
Tray liner / Cup: work with your food and beverage supplier to produce cup and tray liners for your for cafeteria. use in cafeterias and concession areas.
- "Drink from the cup of knowledge."
- "How much snow have you eaten today?"
Sticker: stick to rental equipment
- "Your equipment is full of potential. Are you?"
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