|
REACHING THE AUDIENCE(S)
Gen X/Boomer families - active adults interested in snowsports participation with and without children looking for an ongoing pleasant and fulfilling experience.
Use Go With a Pro materials to help launch your new initiatives that improve instructional service, personalized feedback and follow up. Increase the value of the lesson and the instructor to the consumer.
New Youth - enthusiast snowboarders and skiers, freeriders, park & pipe jibbers, thrill seekers and risk takers looking for the newest, coolest equipment, technique, and challenging terrain. It's all about fun and attitude.
Go With a Pro graphics tested very positively with this group, as fresh and edgy. Use the materials to help launch your new park & pipe, race or competition instructional programs.
Instructors/Coaches - the backbone of your school's success.
The Go With a Pro campaign will drive awareness of professional instruction and will elevate the value of the instructors in the eyes of consumers and management.
|
